Dell art.therapie

The monogram combines the initials M and B, its construction subtly revealing the silhouette of a rabbit, a figure borrowed from the world of Alice in Wonderland. A symbol of passage and invitation to explore, it captures the essence of the practice: guiding each person through their own journey, without imposing a direction.
Text sits at the heart of the design, just as it sits at the heart of the practice. The curves of the logo extend into a typographic pattern made up of excerpts from fairy tales and theatre plays, the very same texts the practitioner uses as tools for care and transformation. Distorted, repeated, set in motion, these fragments become visual material in their own right. They evoke the way words circulate, transform and resonate differently depending on each person's experience. Quotes drawn from that same literary repertoire punctuate the various supports, a reminder that stories have the power to name, to soothe, and sometimes even to repair.
This literary world extends into a series of typographic illustrations where text takes the shape of the works it references. Text and image become one, a testament to how these stories transcend time and continue to reach us, long after childhood.
The art direction is built around a soft palette, blending deep blues with warm, lighter tones, paired with an elegant and sensitive typography. The intention was to move away from the visual codes often associated with the therapeutic world, in favour of something more cultural, more poetic, more grounded.
The identity unfolds across all touchpoints, a one-page website, flyer, business cards and editorial materials, designed as an invitation rather than a demonstration.