tamannaah fine jewellery

For the High Jewellery house Tamannaah, a visual identity was created around a core conviction: jewellery should not be reserved for special occasions, but embraced as a symbol of every moment in life. The tagline “Beyond the occasion” therefore becomes a true manifesto.
The creative concept highlights the duality between everyday life and glamour. The monogram, composed of two “T” letters — one structured, the other more fluid and hand-drawn — embodies this balance. The logotype, designed as a distinctive signature, conveys elegance and singularity through a carefully crafted typographic rhythm.
The visual identity is built around a signature yellow, used as a bold marker of brand presence, supported by a refined and understated palette. A system of circular motifs, derived from the “T” and inspired by a clock dial, structures the entire visual language and expresses the central idea: jewellery designed for every hour of the day.
This principle extends into the digital experience, where real-time becomes a narrative element, reinforcing a contemporary and lifestyle-driven vision of High Jewellery.

Project developed at Malherbe Paris agency